We were commissioned by our client, a Quebec ceramist, to imagine and develop a brand identity with the goal of starting to sell her products.
First, we conducted a market study on artisanal ceramic products as a whole, as well as through the lens of savvy coffee drinkers. We identified strong trends and opportunities. Based on this analysis, we then worked on the creation of the Atelier Greys brand identity: a brand of ceramic cups for coffee lovers and people who simply enjoy a slow life.
We then materialized this brand DNA through the design of a logo, a stamp and a soft and natural graphic guideline. Then, we deployed this graphic signature through different touchpoints such as the creation of a landing page, the design of eco-friendly thank-you cards and stickers for customized mailings or the development of a social media strategy. We also produced visual and textual content.
Finally, to best illustrate the vision and emotion that the Atelier Greys brand wishes to convey, we completed a lifestyle photoshoot highlighting the ceramic cups and bowls, as well as the caffeinated, warm and quiet universe in which they bathe.
