We were mandated to design the strategy and identity platform for the Mortier Pilon brand. The objective was to highlight its offer, which provides a multitude of options for the creation of daring recipes using the ancestral methodology of fermentation.
To meet their needs, we first established a visual and brand strategy. Then we designed the products and packaging. We created a fun, refreshing and colourful identity, notably through illustrative work. We also developed all the packaging solutions for the brand.
Finally, we created a series of photographs to convey the brand’s values and messages. We then used this content on different Web touchpoints. Recipe development, styling and photography were fully supported and promoted through the visual content of their social networks and the brand’s website design.
