We were mandated to redefine the visual identity and the global branding of the music platform Premium Beat. This platform offers its customers the possibility to obtain numerous royalty-free music tracks.
To do this, we first developed a brand strategy. Then, we designed the visual identity and the graphic guideline of the Premium Beat brand. We designed a minimalist and recognizable logo that conveys the brand’s DNA.
We then applied this new visual brand identity to digital and print touchpoints. Finally, we developed the brand’s business cards, email signatures and stationery. Finally, we developed a series of ads for print and online magazines.
