We were mandated to participate in the identity and strategic development of the cosmetic brand Curata Beauty.
To meet their needs, we first established a visual and creative brand strategy. Then, we totally imagined its artistic direction. In order to follow the brand’s values, we developed an elegant and sustainable packaging solution. The intelligence and boldness of the platform’s colours and photographic choices are mainly based on the sensory evocation of the natural essences of this high-end product.
Finally, we developed a series of photographs for the launch of the products and their brand book, as well as several advertising items for the brand.
