In this business creation project in the beauty and body care sector, we have collaborated to develop a new brand of bath salts.
Foremost, we carried out market research. We analyzed the current competitive environment, opportunities, and threats to define a relevant positioning. Following this audit, we conceived a brand strategy responding to market opportunities.
Secondly, we designed a unique visual brand identity, including a logo, packaging, a graphic guideline, as well as a textual identity through catchphrases following a clever tone. Then, we deployed these graphical and branding components through various touchpoints such as packaging design, social media content creation or a landing page ideation. Finally, we also produced a brand presentation booklet for potential investors and buyers.
