We were asked to revitalize the visual identity of the Equator coffee brand.
To meet their needs, we first established a global strategy. Then, we developed a brand architecture. Finally, we designed the visual and creative brand identity platform. We then implemented the entire graphic guideline on the various products. Finally, we designed the logo, all the packaging as well as the various symbols and illustrations.
In order to create a new customer experience, we researched artistic concepts for limited edition coffee packages.
Finally, we created high value-added supports such as sales booklets and a series of product photographs.
