Graphic design of the brand identity for Escuminac organic maple syrup. The Québec-based company wanted to revitalize its visual signature and premium positioning.
To meet this need, we developed a visual brand strategy and packaging design. We then rolled out this new elegant design across the entire product family.
To promote the new look, we produced a series of advertising media using the strong elements of the graphic guideline. Finally, we took care of the product photography side of this project.
