We were mandated to participate in the development of the branding and visual identity of the brand Hedda Beauty. This new French brand of slow cosmetics wanted to market a new line of natural beauty products. The latter was designed to fight against the aggression of city life, such as pollution or stress.
To meet their needs, we developed a global strategy and the new visual identity of the brand. In addition, we developed a set of innovative packaging design proposals for their product line.
