Brand strategy proposal and graphic design for a revitalization of the brand identity of iBar food products.
To meet their needs, we redesigned the visual identity of the sweet bar family. We imagined a graphic approach oriented on the fruity, colourful and energizing flavours of the product. We then applied this new personalized design to the entire product family.
Finally, we produced a series of product photographs in the studio to dynamically convey the brand’s values and messages. We then used this content on different Web touchpoints.
