We were mandated to proceed with the complete creation of the new Québec brand, La boîte VAM.
To meet the brand’s ambitions and make its creation and launch possible, we worked on the following points: market strategy, visual identity, name, logo and graphic guideline.
In addition, we developed the design of the packaging for the shipment of fresh fruits, vegetables and flowers. We created various printed and digital communication supports. In addition, we developed a content strategy for social networks. We also developed their e-commerce website. It had for objective to allow the customers to subscribe to get the delivery of fresh flowers or fresh fruits and vegetables from the farm.
Finally, we did all the photography and brand imagery, as well as the culinary design of the recipes featured. We finished this project by producing and directing a video about the company.
