We were mandated to create a brand strategy for La Marguerite & Co. This 30-year-old player in the Montréal catering industry wanted to highlight its pastry segment.
To do so, it was important to first develop a visual and creative brand strategy. We designed and created an elegant and gourmet visual identity. We then deployed it through different elements, such as their logo, the design and creation of their e-commerce website and the development of their product packaging.
Finally, we created all the brand imagery. The latter allowed us to convey the company’s values and positioning. The styling and photography were fully supported and promoted through their social networks and the design of the brand’s website.
