Following our collaboration regarding the repositioning and revitalization of their brand identity, MAISON OFLORE has once again trusted us to support them in their signature product’s marketing: OFLORE lemonade.
Indeed, MAISON OFLORE wanted to boost their artisanal production of natural lemonade, available in six flavours.
To meet their needs, we first conducted a market study to understand the competitive environment and the trends in natural sparkling drinks. Based on the results of this data analysis, we determined the products’ positioning and started their graphic identity creation. To do so, we thought about the possible packaging options. Then, we designed the six product labels, highlighting the product’s flavours and advantages. To support the graphic work, we have developed striking product texts, respecting the brand voice we had defined. Finally, to back this new brand launch, we produced a series of photos to offer MAISON OFLORE the possibility of feeding their communication on their social networks and dressing the new website we have developed for them. Cheers!
