We were asked to collaborate on the strategy, branding and visual identity of the Molecul-R brand.
To meet this objective, we imagined and created a creative packaging design solution for their line of kitchen utensils and products. In order to enhance the brand’s DNA, we highlighted the different product names following an atomic type of writing. That is to say, as it can be found on the periodic table of elements.
In addition, we carried out this branding work with the realization of a series of culinary photographs. The purpose was to highlight the beauty of molecular cuisine. Recipe development, styling and photography were fully supported and showcased through their social media’s visual content and branded website design.
