Graphic design of the brand identity for Neige ice cider. The Montérégie-based company wanted to revitalize its visual signature.
To meet this need, we developed a brand strategy, as well as a new visual identity platform, a graphic guideline, new packaging and finally a brand book describing the new branding. We then rolled out the new elegant design across the entire product family. Finally, to bring the experience to life down to the smallest detail, we created shipping boxes with the brand’s visual signature.
In order to introduce this new look to the company’s customers and to make the brand known to a wider audience, we created a series of advertising media using the strong elements of the graphic guideline. Finally, we took care of the photographic aspect of this project.
