We were mandated to design the strategy and identity platform for the natural beauty products brand Oleum Vera.
To meet their needs, we first established a strategy as well as a visual and creative brand platform. We completely rethought the artistic and illustrative direction to serve their new identity. We designed a logo that could be adapted to the brand and whose typography was specifically designed for the brand. Then, we developed all the packaging solutions.
Finally, we produced a series of photographs to convey their values and messages. Styling and photography were fully supported and promoted through the visual content of their social networks and the design of the brand website.
