We were mandated to conceive the strategy and revitalization of the identity platform of the Opulsion cosmetic brand. Indeed, the company wanted to create a universe around its lip care brand.
To meet their needs, we first established a visual and creative brand strategy. Then, we developed a new logo. We also created a sparkling, feminine visual design, including a symbol and a series of illustrations. We also developed all the brand’s packaging design and marketing solutions.
Finally, we created the editorial line, displays and photo content for the brand’s social networks and website.
