Strategic creation and development of the Point G macaroon brand.
This brand wanted to claim a sweet, colourful, dynamic and offbeat branding. To fulfill their ambitions, we created a singular graphic universe around this Québec-based company that offers a real tasting experience. We created a visual identity and a meaningful brand language. The narrative around pleasure without guilt is 100% assumed.
We then applied this visual strategy to all the brand’s packaging. Beyond the visual identity of the brand, we thought about the structural design of the packaging, both useful and innovative.
