Strategic creation and visual revitalization of the Ricaneux line of alcoholic fruit products.
To do so, we developed a strong illustrative language with fun brand storytelling around the fruits specific to each product in the range. We then applied this new branding and its unique brand visuals to each label.
We also deployed this visual signature on their website design development as well as through a series of product photographs. Finally, we shared our expertise in culinary design with the brand to provide them with a series of cocktail recipes and a photo layout.
