We were commissioned to renew the graphic identity of the Quebec brand Sapin Fortin. The fir gum-based syrup company, in business since 1910, wanted to modernize its image.
First, we developed a visual and creative brand strategy that met the company’s needs. Then, we created the whole iconographic universe around the brand: logo, illustrations and photographic style. We wanted to highlight the strength and beauty of nature.
Finally, we reworked the design of all the packaging and product labels following this new artistic direction.
