We have been collaborating for several years with the Ontarian St-Albert cheese cooperative. Recently, we were mandated to create various visual and communication elements for the brand’s range of high-end cheeses.
It’s always thrilling to work on the brand image of a Canadian company that is in business for 128 years. We have established a visual strategy and created a specific universe for this product line to meet the company’s needs. However, it was also meaningful to respect the powerful elements of their existing brand identity. We finally deployed this identity on various communication tools.
Eventually, to achieve this image work, we created inventive recipes to produce photographs for which we carried out food styling work. Indeed, this task is of enormous importance, since it aims to perfectly showcase recipes and products, and therefore the brand.
