We were mandated to revitalize the identity of the largest Franco-Ontarian dairy cooperative, St-Albert.
To meet their needs, we first established a visual and creative brand strategy. The goal was to define a new distinguished and colourful brand, creatively based on heritage, liveliness and belonging. We then applied this new design to the entire product family through new packaging. In particular, we worked on the cheese curd packaging line, as well as their regular and Distinction cheddars.
Finally, we produced a series of photographs to convey the brand’s values and messages. Recipe development, styling and photography were fully taken care of for the launch of certain products as well as the brand’s advertising development.
