We have been mandated by the international group Telus to collaborate in the signature of their new “virtual pharmacy” subsidiary creation. On this occasion, we also supported them in the visual development of one of their new product.
Indeed, the company wanted to modernize a personalized home-delivered pill dispenser: the MedPack.
As part of this project, we first conceived the signature and deployment of the Telus Health identity. Then, we imagined and created a logo evoking the characteristics of the MedPack product. We finally opted for a heart formed by two pills, thus symbolizing the product’s purpose and the values that the brand wanted to convey. To create a visually identifiable and practical product, we imagined the MedPack packaging system.
This enjoyable mandate has made it possible to provide those who need it a way to manage the regular taking of prescription tablets simply and intuitively while respecting the visual DNA of the Telus Health group.
