We were mandated to create a brand identity strategy for the Canadian company The Main Farm. The Main Farm offers premium beef produced with respect for the animal and the environment.
To meet their needs, we first established a global strategy. Then, we developed a visual and creative brand platform. Finally, we developed their visual identity through the creation of a logo, packaging solutions and a graphic guideline.
In addition, we imagined and created the design of their e-commerce website before proceeding with its development. We also organized a photoshoot at the farm to highlight their products and their “responsible food” positioning.
Finally, we created various content such as blog articles and recipes, for which we developed culinary styling and photography.
