We were mandated to revitalize the identity and strategic platform of the Canadian cooking salt brand Vancouver Island Sea Salt.
To meet their needs, we first established a visual and creative strategy for the brand. We created a typographic logo that could be adapted to different situations, combined with relevant graphic elements. We then created the entire graphic guideline. Then, we declined it on the various products. Finally, we designed all the labels and packaging for the brand.
In addition, we developed the Web design of their site. To do this, we combined the strong elements of the brand with a quality user experience. Finally, we created a series of photographs to convey their values and messages.
