We were mandated to update the visual identity of an iconic, 60 year old, Montreal pizzeria – Vimont Pizza. We were also tasked to create a market strategy and design the packaging for their new line of frozen pizza.
To keep the Vimont legacy going strong, we preserved the original logo (with subtle stylistic updates) and let it inspire a whole new brand identity. The challenge was to strike a delicate balance between honouring the simplicity of good old-fashioned comfort food and introducing fun, innovative elements to captivate a contemporary audience.
