We were mandated to completely rethink the identity of the Nutrition Fit Plus brand under the name WeCook, a brand of healthy, customizable and home-delivered meals, in the form of a subscription.
For this, we created a brand new visual identity. This includes a logo, packaging solutions, taglines and a graphic guideline. We deployed this new brand image on different contact points and different media. We produced videos, motion designs and newsletter templates.
In addition, we designed a launch strategy on social networks and in parallel we imagined and implemented the style of food photography to be promoted.
Finally, we produce the upcoming recipes and photography every week. We define the style and do the culinary design. We also take several pictures to feed their website and their social networks with the menus offered.
