We have put our know-how in terms of design and brand positioning to revitalize the image of the Japanese green tea brand Hitotema Green Tea.
This Quebec company established in greater Montreal wanted to offer a premium taste experience around its exceptional fresh green tea.
To do this, we carried out a market study before making our strategic recommendations in terms of positioning, visual identity and communication. Thus, we have developed a new graphic charter including, a new logo in line with the established positioning.
We have spread this new identity around the various elements related to the products: labels, sleeves for boxes, tissue paper, stickers, business cards, pamphlets or even email signatures. In addition, we have wholly redesigned the e-commerce website, both in customer experience and visual terms.
To convey the image of the Hitotema Green Tea brand, we have also produced a series of photographs. This photoshoot was both focused on the products but also realized more in a lifestyle way. Moreover, we completed this brand revitalization by creating a content strategy on their social networks. Finally, we made a short promotional video available in different formats to meet the demands of social networks.
