We have developed a practical packaging solution to support the Montreal absorbent underwear brand Viita Protection in its evolution. At the same time, we have translated their sophisticated in all circumstances positioning. Buying menstrual or anti-leakage panties becomes a pleasure.
We have collaborated to perfect and broadcast their brand identity: from the ideas of catchphrases to the creation of product labels, through the design of the various packaging and the development of personalized illustrations. Finally, we have deployed all the graphic material to develop marketing tools, such as a brand pamphlet’s design.
