We were mandated to design the strategy and identity platform for the Kemia brand. Kemia wanted to emphasize its authenticity and its significant positioning around Tunisian cuisine.
To meet their needs, we first established a visual and brand strategy. We created an identity rich in flavours and colours. It illustrates the strategic choices of the range. Then, we were able to develop all the brand’s packaging solutions by using its strong elements.
Finally, we created the slogan, the product packaging, a series of photographs and the design of the brand’s website to convey its values and messages. We then used this content on different Web touchpoints.
